UNIVERSOCHIARA

A Renaissance of the Art of Weaving

Universochiara is an artisanal weaving laboratory located in the enchanting scenery of the Calabrian preserre, in Chiaravalle Centrale. Founded in 2012, the company has undertaken the important mission of reviving a millennial tradition, passed down from generation to generation. The art of weaving, nearly lost, has found new life thanks to the passion and dedication of Chiara Pirroncello, who now leads the company.

Three old looms, moved by feminine hands, come to life, creating unique fabrics for the home and personal use. With the desire to preserve and valorize the local culture linked to traditional textiles, Chiara established the laboratory, drawing from the experiences, research, and samples accumulated by her mother over years of meticulous work.

The company produces fabrics entirely by hand, following ancient techniques passed down through the centuries. The resulting unique and precious textiles are used for the creation of home furnishings and clothing. Universochiara’s philosophy is to constantly reinvent its products, avoiding them becoming outdated or ordinary. Each customer is accompanied from the beginning of the creative process to the final realization of their product, with the opportunity to choose from an infinite variety of options.

Chiara’s commitment to perfecting her skills has made Universochiara a reference point in artisanal weaving. Her passion for tradition is reflected in the extensive heritage of traditional motifs and techniques that she has enriched over time.

Universochiara represents a true return to origins when weaving was considered a sacred art capable of conveying the beauty and intrinsic value of handmade textiles. In an era dominated by mass production and standardization, the company stands out for its dedication to craftsmanship and uncompromising quality. Each creation of Universochiara is a unique work of art, born from extraordinary manual skills and a passion passed down from generation to generation.

Chiara Pirroncello’s love for tradition has reignited the flame of artisanal weaving, offering the world the opportunity to rediscover the beauty and value of handmade textiles.