Go Beyond Thought, Create Meaning and Beauty
Alef Jewelry is the result of the artistry of three creative hearts: siblings Giovanni and Anna, guided by their mother, an artist and goldsmith. Each 925 silver jewel is masterfully crafted through the lost-wax casting technique. This magical process transforms wax into 925 silver, while the artisanal cutting of the stones imparts to each gem a unique beauty, infused with unrepeatable nuances.
The birth of Alef is a story of love, strength, security, and creation – values that define their family. From these foundational pillars arises the first collection, “Collection 4 Stones.” This exclusive ensemble boasts four precious stones: Red Coral, Tiger Eye, Turquoise, and White Howlite. Each stone, a guardian of one of the fundamental values, is a tribute to the love, strength, security, and creation that permeate the creative process.
Love, personified by Red Coral, the color of passion, embodies love and passionate dedication to art. Power, embodied by Tiger Eye, represents the strength of passion that guides towards the ardent desire to create something new, inspiring creative thought. Safety, symbolized by Turquoise, represents the security to face challenges with tenacity, never yielding. Creation, personified by White Howlite, is the final phase, the creation that completes the cycle of creative phases.
The second collection, “Soul,” arises from the desire to unite the meanings and stones of the first collection in a unique pendant. This jewel features a distinctive characteristic: the ability to have all the stones of the first collection in a single pendant, through an intuitive, simple, and unique exchange mechanism. Each jewel is not only characterized by the stones and their meanings but also conceals a symbol representing intimacy, something hidden but of inestimable value as what is visible.
“Alef Jewelry is our means of expression, a way to go beyond thought, creating something from nothing that carries with it meaning and beauty. Alef is the culmination of the affection and love that binds us.”
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