When Love for Fashion Becomes a Legacy
The story of Aviam is a love story. A deep love for shapes, lines, and style that has its roots in the founder’s childhood. From a very young age, her grandmother’s large wardrobe held a magnetic charm over her. That immense and imposing wardrobe seemed to hide magic behind its dark doors. When those doors swung open, they revealed a colorful and precious world that left her in awe. In those moments, the desire to create, to bring something special to life, grew within her.
At the age of 13, she decided it was time to give voice to that desire. With pencil and paper in hand, ideas, sketches, and designs flowed like a stream of consciousness. She realized that everything she needed to create was already inside her, waiting to be expressed. From that moment on, she never stopped drawing.
Her educational journey led her to first graduate in Fashion Design from IUAD in Naples, with a thesis on environmental sustainability. Later, she continued her education at the prestigious Istituto Marangoni in Milan. Every step of her path brought her closer to realizing her dream of creating a fashion line that paid homage to her grandmother and the traditions she had passed down.
Aviam, which means “grandmother” in Latin, is her small tribute and thanksgiving to that significant figure in her life. Her line of bags narrates ancient and modern traditions through timeless design. Aviam bags are a fusion of contrasts, geometries, free lines, sustainability, and innovation. The hallmark of her line is freedom, which, for her, is synonymous with respect. This freedom and respect are reflected in the choice of vegan materials, limited and artisanal production, and a unique design that knows no spatiotemporal boundaries.
Aviam’s goal is for her bags to withstand the test of time and be passed down from generation to generation, becoming a precious legacy from grandmother to granddaughter. Aviam’s fashion is a tribute to love for family, passion for fashion, and sustainability, channeled into a timeless design that speaks to the heart of anyone who appreciates the art and beauty of traditions handed down through the generations.
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