FORTUNALE

Beyond Fashion, a Wind of Change

The storm, an atmospheric event of exceptional intensity, takes its name from the luck that sailors relied on in adverse weather conditions. This wind that changes history is the inspiration behind Storm, a brand that aspires to convey disruption, strength, and the ability to change the world of fashion for the better.

Storm aims to create the ultimate natural garment. Their sweater is made exclusively from pure Italian organic wool, dyed with chemical-free vegetable dyes, and crafted in Italy by skilled artisans. Every detail, even the labels, is made 100% from natural fibers.

The brand selects Italian manufacturers with high ethical standards, established craftsmanship, and policies of respect for workers and the environment. Produced in small quantities, following customer needs, Storm departs from the logic of continuous collections and focuses on quality and the protection of environmental resources.

Every Storm sweater arrives in a recycled cardboard box designed to be a perfect reusable container. The tag is made from recycled cardboard, usable as an earphone holder, and every indication regarding the item, size, and color is handwritten. The tissue paper, designed for reuse, is wrapped around a cardboard that becomes a beautiful artwork created by the young artist Francesco Ferrulli.

Storm adopts principles of circular economy. Knitwear, made with pure organic wool, allows for the regeneration of fibers up to 80%, without the use of synthetic fibers. The brand accepts the return of the old Storm sweater in exchange for a 30% discount on an item from the new collection, encouraging a recycling philosophy.

For every sweater sold, Storm plants trees in the Storm Forest. The first 600 trees are pomegranates and are located in Valenzano, in the province of Bari, on land confiscated from the mafia. The redevelopment of confiscated land and tree planting contribute to the growth of a forest that represents the brand’s commitment to a sustainable future.

Storm believes that it is possible to produce high-quality, comfortable, and sustainable garments at an affordable price. By eliminating intermediaries and offering collections only through the online site, the brand provides market prices 40/50% lower than traditional luxury distribution, without compromising the quality and authenticity of Italian craftsmanship.

Innovative and committed, Storm is a wind of change in the fashion world, driven by the force of nature and the desire to create a more sustainable future.

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