Francesca Geraci, a Neapolitan entrepreneur with a background in art and public relations, embarked on her journey after completing her university studies in foreign languages and literatures. Initially, she ventured into the production of high-quality knitwear and later nurtured her passion for creating social connections by founding an events agency in her city.
After a few years’ hiatus, during which she devoted herself full-time to motherhood, Francesca had the constant support of her husband and inaugurated Dayala6, an art gallery that quickly became a reference point for Neapolitans.
Her passion for art, a constant inspiration in the concept of beauty, love for fashion, attention to detail, and the study of conventions did the rest: first with an atelier for custom-made evening dresses for young eighteen-year-old Neapolitan girls, and then taking a significant step forward.
In 2020, during a time when the world was engulfed by the COVID-19 pandemic, Francesca nurtured an idea that took shape with the new brand bearing her name. In the showroom in Naples, located on Via del Parco Margherita, she finally developed her concept of pure elegance through a cornerstone of the feminine universe: the chemisier.
FROM THE LOVE OF ELEGANCE A FASHION PROJECT EMERGES FOCUSED ON THE CHEMISIER. Refined fabrics, vibrant colors, and graceful lines. The chemisier becomes a must-have in women’s wardrobes. Francesca Geraci focuses on artisanal production, Neapolitan tailoring skills, and attention to detail to create garments that convey character and femininity.
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