Artisanal Excellence in the Feminine
Lamarr, a brand born out of the fusion of Italian savoir-faire and the bold vision of its founder, carries with it a deep reverence for Made in Italy. It was in 2014 that the first encounter with craftsmanship and ancient leatherworking techniques took place, immersing herself in the evocative atmosphere of Italian villages, living witnesses of a rich artisanal history that has been handed down for generations.
The first bags took shape thanks to the skilled hands of Italian artisans, guided by the passion and commitment of the founder, Maria Teresa Pagnotta. After four intense years of experimentation and learning, in 2018, the idea was born to give life to a brand capable of embodying Italian excellence and the strength of women from the past.
Lamarr, a name that originates from the founder herself, represents the essence of someone who knows how to do it all, combining tradition and modernity in a design inspired by Italian aesthetics. Each Lamarr creation tells a story of women’s resilience and determination over time, passing on a message of continuity and innovation.
Lamarr creations are the result of careful research that embraces art, architecture and geometric shapes. Inspired by the concept outlined by minimalist artist Donald Judd, these works embody not only the physical space they occupy, but also the unique character and individuality of the woman who wears them.
To choose Lamarr is to embrace the essence of femininity without limits or stereotypes. It is to be aware, to explore, to know, to be curious. The Lamarr woman is strong, tenacious, elegant, sensual. She knows how to give voice to herself, freely expressing her values and embracing the future with determination.
Lamarr goes beyond the concept of an iconic product: it is a symbol of freedom and authenticity, a travelling companion for the modern woman who wants to make her mark with her own personality and unique style.