MOY

A Sustainable Fashion Brand with an Ecological Heart

Elisa Belometti, the creator and founder of the MOY brand, has a story that combines a passion for sustainable fashion with a love for nature. Her journey began with training in tailoring at the Viganello School of Arts and Crafts, a path that made her proficient in various aspects of the fashion craft. Her professional growth continued with the refinement of her skills at the Burgo Fashion Institute in Milan, taking her knowledge in the fashion world to a new level of excellence.

Elisa Belometti continues to work for private clients, offering her expertise in a variety of tailoring projects. However, her path took a significant turn in May 2020 when she made the bold decision to breathe life into the MOY brand. Her mission was clear from the outset: to create ecological fashion using exclusively natural and ethical fabrics, all produced in Italy. The heart of the MOY brand is founded on values of ethics and craftsmanship, and every collection is conceived and entirely crafted by Elisa herself.

Designing, creating, and producing garments meant to withstand the test of time is not just a manifestation of impeccable quality and style; it also represents a tangible commitment to reducing environmental impact. Elisa firmly believes that sustainable fashion is crucial to protecting biodiversity, improving working conditions, and preserving our skin quite literally.

From childhood, Elisa has been fascinated by the beauty of nature and inspired by its fragility. This awareness has driven her to become a dedicated environmentalist, seeking to make the world of fashion more responsible in all aspects. MOY is the vehicle through which Elisa has chosen to realize this mission.

In their quest for sustainability, Elisa and her team focus on four fundamental pillars: sustainability, craftsmanship, ethics, and zero waste. Every step forward in these areas brings them closer to the goal of minimizing environmental impact.

The “zero waste” line represents one of the tangible outcomes of this commitment. Every remaining piece of fabric is valorized, completely eliminating waste. This is just one of the approaches MOY adopts to reduce the environmental impact of their products.

MOY offers fashion that embodies comfort, uniqueness, functionality, elegance, and modernity. All of this is made possible through the careful selection of high-quality, eco-sustainable, and natural fabrics, all certified G.O.T.S and produced in Italy without the use of pesticides.

MOY’s dedication to environmental respect extends to the dyes used for their fabrics, all G.O.T.S certified and compliant with the R.E.A.C.H regulation.

In summary, MOY is the result of Elisa Belometti’s deep commitment to sustainable fashion and the environment. The brand is built on values that embrace the beauty of nature and the protection of biodiversity. Every piece created by MOY represents a step forward towards a more ethical, eco-sustainable, and environmentally respectful fashion world. By choosing MOY, you will join them on this journey towards fashion that embraces nature on your skin.