SHAMUR

Textile Elegance Between Art and Passion

SHAMUR is the creative vision of Maurizia Cabbia, an architect from Turin who has transformed her passion for fashion into an exciting profession. The exclusive knitwear collections come to life between the cities of Turin and Biella, from which the precious yarns used originate.

Each garment is the result of careful study and is then handcrafted by skilled knitters, dedicated to the use of artisanal machines.

SHAMUR knitwear, predominantly composed of natural yarns such as merino wool, cashmere, linen, cotton, and silk, embodies Maurizia’s philosophy. The designer embraces beauty, the quality of things, and chromatic exploration as guiding principles of her work. The yarn, skillfully, takes shape and transforms into elegance, playing with geometric patterns, colors, and inspirations that embrace distant suggestions.

The relentless pursuit of beauty, of that which evolves and transforms, is the beating heart of SHAMUR. Meticulous attention to detail, careful study of lines and movements become the architecture of a unique thought. An invisible thread that, with elegance, takes shape and meanders through the fabric of creations, transforming each piece into an expression of refined and timeless style.